Disparate Labs, Inc. Cookie Policy
Overview
When you use our websites and applications, our data processing platform products and services (the “DL-Platform”), and in the usual course of business, we use standard automated data collection tools such as Cookies, Web Beacons, and other identifiers for the purposes described below.
To learn more information about cookies, DL-Platform invites you check FTC’s Online Tracking page.
Types of Cookies used and purposes
We collect information from and about you.
Q-Cumber and the DL-Platform as defined in our Privacy Policy use the following types of cookies in our websites:
- Strictly necessary: also called “technical” or “functional”, are those that allow navigation through the website, guarantee its correct functioning and the use of the different options or services that exist therein. These are cookies that allow, for example, controlling traffic and data communication, identifying the session, accessing restricted access parts, remembering the elements that make up an order, carrying out the purchase process, managing payment, controlling linked fraud. to the security of the service, count visits for the purposes of billing subscriptions/licenses for the software with which the service works, use security elements during navigation, store content for the dissemination of videos or sound, enable dynamic content (for example, animation loading a text or image) or sharing content through social networks. If these cookies are deactivated, you will not be able to receive our content and services correctly
- Configuration: these are those that allow information to be remembered so that the user can access the service with certain characteristics that can differentiate their experience from that of other users, such as, for example, the language, the number of results to be displayed when the user performs a search, the appearance or content of the service depending on the type of browser through which the user accesses the service or the region from which the user accesses the service, etc.
In particular, configuration cookies are used for the purpose of:
- Store or access information on a device: if the user gives their consent, DL-Platform and other third parties that use this type of cookies may store and/or access information on their device through other cookies and identifiers installed on said device.
- Actively analyze the characteristics of the device for identification: if the user authorizes it, DL-Platform and other third parties that use this type of cookies may (i) create a unique identifier for your device based on the analysis of its specific characteristics. (e.g. text font or screen resolution) and (ii) use that identifier to recognize your device on subsequent visits
- Analytical or measurement: these are those that allow the monitoring and analysis of the behavior of all website users, including the quantification of the impacts of advertisements. The information collected through this type of cookies is used to measure the activity of the websites, application or platform, in order to introduce improvements based on the analysis of the usage data made by website users.
In particular, analytical or measurement cookies are used for the purpose of:
- Store or access information on a device: if the user gives their consent, DL-Platform and other third parties that use this type of cookies may store and/or access information on their device through other cookies and identifiers installed on said device.
- Actively analyze the characteristics of the device for identification: if the user authorizes it, DL-Platform and other third parties that use this type of cookies may (i) create a unique identifier for your device based on the analysis of its specific characteristics. (e.g. text font or screen resolution) and (ii) use that identifier to recognize your device on subsequent visits
- Measure the performance of the content: if the user gives their consent, DL-Platform and other third parties that use this type of cookies may examine the effectiveness and efficiency of the content that the user sees or interacts with. This will be done by analyzing what content was shown, how, how often or for how long, when and where it was shown, and how the user engaged with it (e.g., whether they clicked on the content) and They will prepare reports on the matter. Likewise, the information obtained from said analysis may be combined with other information that could have been previously collected, both on other websites or applications or by other means.
- Storage and access to geolocation information to carry out market studies: if authorized by the user, we may collect aggregated and anonymous geolocation data, in order to direct the customer to the right country/language based website and DL-Platform and to achieve a greater understanding of the market, its trends and to analyze the performance of the competition.
- Develop and improve products: if the user gives their consent, DL-Platform and other third parties that use this type of cookies may use the information collected from their navigation on the website to (i) improve existing products and content with new functionalities / features, (ii) develop new ones and (iii) create new analytical models and algorithms using machine learning techniques.
The collection of browsing data and the generation of interest profiles with analytical inference techniques allows the use of these profiles to personalize advertising campaigns and content.
- Ensure security, prevent fraud and debug errors: Monitor activity on the website to (i) ensure that data is transmitted securely, (ii) detect and prevent malicious, fraudulent, unacceptable or illegal activity and (iii) ensure that the systems and processes linked to it function correctly, safely and effectively.
- Receive and use automatically sent device characteristics for identification: create an identifier for your device using data relating to the specific characteristics of your device collected automatically (e.g. IP address or browser type) and use it to re – identify said device.
- Link different devices: Determine unambiguously or probabilistically that two or more devices belong to the same user or household. To do this, if the user has consented, the characteristics of the devices can be analyzed in order to identify them.
The information obtained through all these cookies, referring to the user’s equipment, may be combined with your personal data only if you are registered on this website, in accordance with the provisions of the Privacy Policy.